Facebook advertising has been in use since the social media giant’s launch. Over time, it has become a key part of any digital marketing strategy. According to a study by eMarketer, 7 out of 10 companies plan on using Facebook advertising in 2021.
In order to maximise its effectiveness, though, it is essential that you work with an experienced and qualified agency. Below are a few tips you can use to help you choose the best Facebook advertising agency.
Have a clear idea of what you want
A successful agency will be one that is able to listen to your needs and provide you with exactly what you need. The best place to start, then, is by having a clear idea of what it is that you are looking for. If you do not know what you want, then how on earth can you expect a team to deliver?
When you talk to different agencies, be specific about what you intend to use the Facebook ads for. Is it brand awareness, lead generation or sales? Provide them with detailed descriptions of the campaigns that would work best for what it is that you are looking to achieve.
Check their experience
The number of years an agency has been in operation is a good indicator of just how experienced they are. Of course, no one can guarantee stellar results every time, but agencies with a proven track record will have more knowledge and experience when it comes to tackling Facebook advertising.
Look out for guarantees
Even the most experienced agencies do not guarantee that you will get the results you want all the time. However, some will at least offer to refund your money if it is not working. Therefore, it is important that you find one that will do this for you.
Follow up on your campaigns
One of the best ways to show off their experience and competence is to follow up on their campaigns and give regular feedback. This gives you a better sense of what they are doing and thus makes it easier for them to produce results. Listen out for any issues that emerge during your campaign, though, as this can be a good indication if the agency is doing all it can or not.
Know the target audience that you want to reach
This goes hand in hand with having a clear idea of what it is that you are looking for. The target audience should fit into the offering and marketing strategy of your business. If you are searching for clues in your audience and they do not fit into the profile of your company, then perhaps it is time to look at other options.
Check out their online reviews
If you can find some Facebook advertising agencies that have given poor or excellent results based on their reviews, then it is a good idea to look at another agency. If the reviews are poor but provide high price tags, however, you should probably stick with them as they may be doing all they can.
Above all, an agency has to be able to provide you with the service that you need. If they cannot, then they are not the right agency for you. As with any other industry, it is essential to look at their reviews, check how experienced and experienced they are, and check out what guarantees they provide when using their services. This way, you should be able to narrow down which agencies you might want to work with and choose a competent one that will help boost your Facebook presence.